You Should Use Social Media
Before we get too deep into using social media, here are seven
things that you need to figure out so that you can come up with a
usable strategy:
1 - Know
How You Should Approach Social Media.
2
- Know
What Your Limits Are.
3
- Know Who Will Be Creating The Content.
4
- Know Who And Where Your Audience Is.
5
– Know what Social Media sites you should use.
6
– Know what media You need to promote.
7
– Know what methods you'll use to promote social media.
Every
one
knows
that there are different forms of communication.
The Internet
is not that different, you can talk at people or engage in a proper
dialogue, if you follow a few simple rules. Don't treat them as
strangers. Venture to speak to your online members or new visitors
like they are right in front of you. You need to treat them like
people, not some invisible cyber partisan.
The idea of knowing who your
audience could be as basic as looking your contact
list or the people
that you are already familiar with.
The target is identified and you now simply need to ask them via an
email poll, face-to-face conversations, or a survey when
you meet what social media
networks they use and connect with them quickly and easily.
Want to network with people
in town or across the globe? Would you like to establish a global
presence? The better you can
define this, the easier it
will be to pick which social media
networks you will want to invest in because you will know your target
population.
Facebook –
Social Media with more than 1 Billion Users
Facebook could be seen as the residential part of a social media
town, a place where everyone knows everyone, however since Facebook
became a public company that has become limited, See The
Downside Of Facebook further on in this article for details.
Facebook was definitely not the start of social media
nor was it
the first successful one.
Right now, it is the most heavily used network, Ranked Second to
Google, it has the most registered
users, widest diversity in users, and powerful enough to shape the
near future of social media.
The general mentality is that you
meet people somewhere else (face-to-face, on your blog, and at
conferences or work) and then personally connect with them on this
social network.
Facebook
has three main components
Profile
– The part you post on and share on
Pages
– Add On you can use for Business or Marketing
Groups
– Specialized Groups You can create and manage
Facebook
Lingo
• Status
– the question “What is on your mind?” is where you post your
thoughts and feelings that you want your friends to read
• Groups
– close circles of people that share and keep in touch
• Pages
– profiles for businesses and brands to connect with people
• Share
– posting someone else’s status or content to your followers
• Like
– a way to give positive feedback and connect with things you
care about
• Mention
– tagging your friends in text which links to their profile and
notifies them
• Timeline
– your collection of the photos, stories and experiences that
tell your story
• Lists
– a way to organize your friends’ news feed.
• Messages
– private message to someone
• Graph Search
– a new way of finding people, pages, and common
interests with real language questions.
The Down Side To
Facebook
Since they have gone public.
Facebook’s new ultimate goal is:
To keep their stocks up and
therefore make money.
Their first action was to make all of the
businesses pay for a complete service.
Currently, posting a status
update or sharing a link on your Facebook Page will only get it into
15-25% of your fan’s news feeds, due to an algorithm developed by
Facebook called EdgeRank.
To be able to reach all 100% of your fans
and more, you will have to pay for every post you wanted promoted.
The cost will be between $5 and $20 depending upon how many fans you
currently have.
Even worse you have no way of
privately communicating with fans. This now makes for a terrible way
to keep in touch.
